20 September 2013 - The Committee of the Bendigo Harness Racing Club has signed a new three-year partnership with Bendigo Pacing Cup sponsor Petstock Animal Supplies. Petstock has been the Club’s principal sponsor since 2010 with the Group 2 Bendigo Pacing Cup their main event. This month the Club again signed Petstock as the Cup’s naming rights sponsor for 2014, 2015 and 2016. Club president Dennis Bice said the new agreement is significant to the Club’s business plan and he welcomed Petstock’s continued partnership with the Club’s feature race. “We are thrilled that Petstock will continue to sponsor the Pacing Cup for the next three years and we look forward to working with the entire Petstock team to give the company prime brand exposure at each of our harness race meetings,” Mr Bice said. Petstock’s Chris Walker has been closely associated with the Club during the past sponsorship agreement including having a hands on roll as a Club committeeman last financial year.
“We value our partnership with harness racing in Victoria and are pleased to have both the Bendigo Pacing Cup and Ballarat Pacing Cup in our sponsorship stable,” Mr Walker said. “Petstock sees increased branding opportunities with harness racing and we have been encouraged by the level of support we have been receiving from local trainers and members during our sponsorship arrangement with Bendigo over the past three years. “We look forward to the continued support from the harness industry and the Bendigo Cup event and profile growing over the next three years. “The Bendigo Pacing Cup race night and promotion makes for an outstanding event and we are very excited to be a part of its ongoing growth, which we believe will ultimately help establish the Pacing Cup as a Group One race in years to come.” The BHRC will, for the first time, host a Bendigo Pacing Cup Eve Cocktail night to celebrate the feature event and recognize, sponsors and competitors at the All Season’s Hotel on Friday 10 January. The 2014 Group 2 Petstock Bendigo Pacing Cup will raced on Saturday night 11 January.
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